Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services…
How India’s largest fashion brand improved their match rates beyond 80%
Common people’s most buzzed words are lockdown, quarantine, vaccine, etc. But the marketers’ vocabulary is filled with iOS’14 updates, cookies…
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Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding campaigns when…
6 MarTech Trends To Try In 2022
Marketing technology has come a long way over the years, and thanks to cutting-edge software and platforms, businesses can achieve…
Our Online Analytical Processing Journey with ClickHouse on Kubernetes
Introduction Sherlock.io is the platform of choice for all eBay monitoring needs, including applications, networks and devices. The centralized Sherlock.io…
An experience of a “Data Ecosystem”
A journey through my learnings of the world of Data — this article describes how data is treated and consumed…
Consensus Algorithms: The Root Of Blockchain Technology
Every day we see something new in blockchain technology surfacing in the midst. No matter how much we try to grasp the…
Layer 1 vs Layer 2 : What you need to know about different Blockchain Layer solutions
Scalability is the need of the hour. If you have been involved in the crypto/blockchain space in any way, then…
BlockChain Principle, Type & Application & Why You Should Care About It?
What is Blockchain ? What Are It’s Use Case & Why you Should Care ? source How It All Started?…
DMP vs CDP vs DATA LAKE
During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to…