Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services…
AdTech
GCLIDS, GBRAIDS WBRAIDS – WHAT IS GOING ON?
Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding campaigns when…
Our Online Analytical Processing Journey with ClickHouse on Kubernetes
Introduction Sherlock.io is the platform of choice for all eBay monitoring needs, including applications, networks and devices. The centralized Sherlock.io…
The State of Data Engineering in 2021
Let’s start with the obvious: the lakeFS project doesn’t exist in isolation. It belongs to a larger ecosystem of data engineering tools…
Publishing an Android app to Play Store
So you just had that amazing idea for a killer mobile app. You know how to develop it and you…
Publishing an iOS App to App Store
So you heard that Apple is rather picky when it comes to accepting apps in App Store. And indeed, Apple…
How to predict the success of your marketing campaign
Linear, tree, forest and support vector regression: comparison, source code and ready-to-use app Photo by Anika Huizinga on Unsplash In this article I…
When and when not to A/B test
Split test vs. multi-armed bandit: simulation, source code and ready-to-use app Photo by Daniil Vnoutchkov on Unsplash This article discusses the differences of…
Emerging Architectures for Modern Data Infrastructure
As an industry, we’ve gotten exceptionally good at building large, complex software systems. We’re now starting to see the rise…
Fundamentals of Data Architecture to Help Data Scientists Understand Architectural Diagrams Better
Introduction Within a company using data to derive business value, although you may not be appreciated with your data science…