More than two years ago, in May 2018, Apple introduced a new concept and API called SKAdNetwork. That API would allow mobile…
AdTech
Cookies, Tracking, and pixels: Where does your Web data come from?
“chocolate cookies on blue textile” by Yullina D on Unsplash Cookies, tracking scripts, and pixels are different tools used to get a better…
Advertising System Architecture: How to Build a Production Ad Platform
Foreword Digital advertising has become one of the most important revenue sources for lots of technology companies nowadays. Google, Facebook,…
BEST AD SERVER PLATFORMS FOR 2020: THIRD PARTY TECHNOLOGY COMPANIES (FREE OPTIONS INCLUDED IN LIST)
As you build up an audience for your website, you start to realize there’s a whole world to explore outside…