Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services…
MarTech
How India’s largest fashion brand improved their match rates beyond 80%
Common people’s most buzzed words are lockdown, quarantine, vaccine, etc. But the marketers’ vocabulary is filled with iOS’14 updates, cookies…
GCLIDS, GBRAIDS WBRAIDS – WHAT IS GOING ON?
Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding campaigns when…
6 MarTech Trends To Try In 2022
Marketing technology has come a long way over the years, and thanks to cutting-edge software and platforms, businesses can achieve…
An experience of a “Data Ecosystem”
A journey through my learnings of the world of Data — this article describes how data is treated and consumed…
DMP vs CDP vs DATA LAKE
During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to…
10 things you should know before switching your reporting from Universal Analytics to Google Analytics 4
If you have a tendency to get nerdy about web analytics data (like we do), you’ve probably already played around…
Google Analytics 4 Properties: Frequently Asked Questions
The Bounteous team held an open Q&A session where anybody could ask a burning question about Google Analytics 4 (GA4) Properties (view…
WHAT IS GOOGLE ANALYTICS 4?
Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend.…
What is Google Analytics 4 properties (previously App + Web)?
Google has caused a big stir in the world of web analytics with the announcement Google App + Web properties.…