In October 2020, Google Analytics launched their 4th version in beta, with a new property type called Google Analytics 4.…
MarTech
Tracking Internal Marketing Campaigns With Google Analytics
Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services…
Telling your data story with funnel visualizations
Product managers know individual user data offers tremendous insight into a product’s strengths and weaknesses, but interpreting raw data presents…
How does Airbnb track and measure growth marketing?
Introduction Airbnb’s mission is to “Create a world where anyone can belong anywhere.” This message is delivered to people all around the…
Dangers of Static Attribution Models
When comparing infamous and wide-spread last-click attribution against a credible data-driven attribution, it becomes clear how dangerous sticking to last-click…
CLV Attribution
Marketers invest a lot of time, effort and resources in tracking the entire customer journey of their users. They are…
Google Analytics can Misattribute up to 21% of Facebook Clicks
There are discrepancies between Google and Facebook attribution analytics. We decided to run a test on over 17,000 transactions from…
To CDP or NOT – 3 tips – then you decide
A Customer Data Platform – or a CDP – is a software category first defined in 2013 by Raab Associates…
CDP vs. DMP: What’s the Big Deal?
Current State of the Industry The marketing technology (MarTech) landscape has exploded in the past eight years. In 2011, the…
Miaozhen Systems maps China’s complex digital marketing ecosystem
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is…