MarTech

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to…

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more…

Blackberry are credited with giving us the first instance of the push notification. This was as simple as a small…

It takes a lot of effort to design, build and launch an app, and even more to acquire users. Unless you’re…

Finding the right monetization strategy for your app can make or break your mobile ROI, and often the search, model…

What should you know about in-app advertising in 2020? Smartphones and mobile apps are a significant part of our lives…

A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right…

Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that,…

Photo by QuickOrder on Unsplash CDPs, Customer data platform is a term that is being thrown around a lot these days, without many…

If you are a marketer, you may be wondering what’s behind all the interest in customer data platforms? At the…