The Bounteous team held an open Q&A session where anybody could ask a burning question about Google Analytics 4 (GA4) Properties (view…
WHAT IS GOOGLE ANALYTICS 4?
Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend.…
What is Google Analytics 4 properties (previously App + Web)?
Google has caused a big stir in the world of web analytics with the announcement Google App + Web properties.…
Google Analytics 4 – what’s new?
In October 2020, Google Analytics launched their 4th version in beta, with a new property type called Google Analytics 4.…
Blockchain and business: Looking beyond the hype
Large parts of the enterprise may well get retooled using blockchain technology, and new blockchain-based business models may emerge. But…
Creating a Modern, Open Source MLOps Stack at Home
Introduction Over the past few years, many organisations have found that although they train great models, they don’t always gain…
Loyalty Point on Blockchain — the right time has come!
The loyalty programs we have all been familiar with are about to change, all thanks to the latest development in…
The State of Data Engineering in 2021
Let’s start with the obvious: the lakeFS project doesn’t exist in isolation. It belongs to a larger ecosystem of data engineering tools…
Tracking Internal Marketing Campaigns With Google Analytics
Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services…
Telling your data story with funnel visualizations
Product managers know individual user data offers tremendous insight into a product’s strengths and weaknesses, but interpreting raw data presents…